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Cycling down the main street of Hakuba on a sunny but very chilly day.

Once upon a time, Rob fell head over heels in love with bicycles. He found it to be the perfect way to explore the beauty of natural landscapes, all while cruising at the perfect pace with friends. After graduating from the Eastman School of Music, Rob took off to Japan. For two years, he worked, cycled, and created a community of coffee-lovers and bike enthusiasts.

For a decade since, Rob has been building routes on roads less-traveled with a goal of bringing international visitors to the overlooked parts of the Japanese countryside. In the off-season, he can be found zenning out on a sunrise-to-sunset bike ride, fueled by yakiimo (Japanese sweet potato) or moving dirt to make new MTB trails in Gunma Prefecture. From secret spots in Kiryu to unexpected cultural experiences in corners farther from home, Rob loves nothing more than to share delightful experiences with RINDO guests!

Bike by the ocean

A decade ago, Michelle went on a cross-USA charity bike tour where she met Rob. Since that fateful summer, she has been coming to Japan and continuing to discover the endless wonders of the countryside, especially in the hidden corners that often go overlooked.

Michelle's heart is filled with passion for Japan's quaint mountain-side towns and all the outdoor activities it inspires, from cycling and hiking to skiing and swimming. She is often seen around Gunma, Tochigi, and Nagano, either cycling on a tiny windy road or helping guests as support staff on self-guided tours.

With snacks in her pockets and her bike at the ready, Michelle is always ready to go out for an adventure spin.

June on Bike

Years ago, June headed from her hometown of Boston to New York to learn Japanese and creative writing. Sparked by a love for anime and manga, she immediately fell under the captivating spell of Japan's linguistic nuances and decided to set off across the world to submerge herself in the culture.

After a year of living in Kagoshima, Kyushu our intrepid explorer moved to Gunma Prefecture and has made it her home for the past four years. Through her work in translation and tourism marketing, she came to know Gunma like the back of her hand. As a child, June spent endless hours outdoors wandering through the woods with friends, and this love of nature and all things green still burns bright. When she had to give up her car, she discovered the joy of cycling and fell in love with long rides through nature and countryside villages.

When she's not exploring Gunma by bicycle, June can be found hiking up a mountain with friends, or pounding on a taiko drum. If you're lucky, you might even catch her performing with her team at festivals around Takasaki. June's excited for you to fall in love with all that Japan has to offer, just as she has!

Hugo cycling rice fields

Meet Hugo, an adventurer who carved his path across more than 100 countries to reach the enchanting realm of Japan. Currently based in the ski town of Nozawa Onsen, Hugo originally comes from Northern Spain, where his childhood unfolded in a quaint town surrounded by some of the world's finest vineyards.

His affinity for the outdoors has been a lifelong affair, leading him to the exhilarating world of skiing and snowboarding. From a young age, he found himself teaching snow sports, complementing his passions with pursuits like trail running, surfing, and even teaching scuba diving during the summers. Over the past decade, cycling has claimed the throne as his primary pursuit. Whether it's bikepacking, mountain biking, road cycling, or gravel riding, he's up for any two-wheeled adventure, especially if it involves some challenging ascents.

For the past five years, he's also been racing gravel and guiding on bike. His enthusiasm extends beyond cycling – he's a natural conversationalist, eager to share life experiences and listen to the tales of others. He can't wait to hit the exceptional rindo of Japan with riders from all over the world!

Shiori in Ikaho

Shiori grew up in a big family at the base of Mt Haruna in Gunma Prefecture. She has limited English, but is a great communicator with international visitors from around the world. As a massage therapist, she enjoys helping riders relax and rejuvenate at the end of a long day on the bike.

When she's not helping people on the massage table, you'll find her playing volleyball, futsal, or basketball. Shiori also enjoys unwinding in the local hot springs and experimenting with her culinary skills, blending local and international flavors in the kitchen. She's a true Gunma local and enthusiast!

Paul Cycling in Japan

Paul has a life as diverse as the cultures he's encountered. Originating from Auckland, New Zealand, he has made Tokyo his home since 1991. Paul pursued a Bachelor's degree in Italian and Chinese Language and Literature, a testament to his unquenchable thirst for languages and cultures. He embarked on a remarkable 36-year journey into Chinese and Japanese martial arts, cultivating a deep respect for discipline and technique. Alongside his martial arts journey, he proudly holds a license as a Shiatsu practitioner, combining his physical prowess with healing skills.

Paul's life took an exciting twist when a high school friend introduced him to the world of road cycling. Witnessing his first race, the Giro d’Italia in the early 80s, ignited a lifelong passion for pedal-powered adventures. Five years ago, he rekindled this passion, using cycling as a gateway to explore Japan's magnificent landscapes. His passion extends beyond personal enjoyment, as he serves as a presenter for "Cycle Around Japan" since 2019, unveiling Japan's awe-inspiring scenery and sharing the nation's magic to a worldwide audience.

His ultimate mission is to inspire and empower as many people as possible to embrace cycling as both transport and education. Whether riding with a seasoned cyclist or newcomer, Paul is committed to being a supportive cycling companion!

Annie in Nikko

Annie is a passionate rider whose love for cycling was first ignited during her youth as she explored the MTB trails of western North Carolina. From the lush East Coast of the United States, she embarked on a thrilling adventure with her husband to the West Coast of Japan, settling down in Ishikawa Prefecture. In 2017, Annie started a mountain bike program at an all-girls summer camp and founded a youth NICA mountain bike team in North Carolina, where she was Head Coach for the first two seasons. During her time in university, Annie also interned at a training center for endurance athletes.

With a background in outdoor experiential education, marketing, and media, Annie has a heart that beats for bike racing, spanning various adrenaline-pumping disciplines. However, her latest fixation revolves around the world of bikepacking as she sets out to unearth Japan's rural gems on two wheels. Her quests are always enriched by hidden cafe stops, quirky vending machines, and breathtaking viewpoints along her chosen routes. She enjoys finding inspiration from the flora and fauna seen on her many bicycle adventures throughout Japan, and translating that beauty to paper with her watercolor art.

Photo of Hugo coming soon!


At BTJ, WE ARE obsessed with experience.

Our team takes care of all the subtle details so that our guests can savor each moment. Bike Tour Japan’s expert guides are unbelievable hosts and knowledgeable ambassadors who will guide you on roads that have yet to be discovered by the outside world.



We believe that traveling by bicycle is the best way to experience a place. Cycling brings you closer to the land and its people than just about any other mode of travel. But as much as we love cycling, it’s not always about the bike. Let us show you our favorite places to experience, learn, eat, explore, and relax, hidden in Japan’s mysterious countryside. We can’t wait to have you hop on the saddle with us to discover the joys of cycling in Japan.


It is our passion to encourage and empower YOU, our guests, to hop on the saddle to experience Japan on your own terms. We believe it’s not only an excellent way to connect with the culture, but it’s also good for our environment. At BTJ, we are consistently pushing to decrease the environmental impact that travel has on our world. This means refusing single-use plastics when possible, reducing food waste, promoting the use of reusable items such as water bottles, and recycling everything that’s left. We want memories of your holiday to last for years to come, but in terms of physical waste, we strive to LEAVE NO TRACE.


We like to keep things local on our trips. While many travel companies take guests to hotel chains that exist all around the world, 96% of our ryokan and restaurant partners are small, locally-owned businesses. We believe that we can build luxury experiences that are also authentic and true to the places we visit. Supporting local entrepreneurs and small businesses strengthens the small towns we ride through, improves quality of life, and gets re-invested back into the communities we know and love.


We like to question industry standards and test new initiatives to make incredible experiences for both our guests and guides. Learn about our Fair Wage Promise and how Bike Tour Japan takes a different approach to tipping. [Learn More]